Success did finally come, but only when they decided to bypass the Salon and put on their own show in a series of small rooms on the top floor of a building, a photographer's studio. On April 15, 1874, the month-long exhibition opened with 165 works of art from the various Impressionists, attracting 3,500 people in all. It was enough to change the game for the young painters. As Gladwell writes, "If you tried to buy the paintings in that warren of top-floor rooms today, it would cost you more than a billion dollars."
These extremely talented visionaries had the courage to buck the system and stand apart in order to pursue their own conceptions of beauty and meaning. They took on the conservative, traditional establishment, and by refusing to play by its rules, they won.