And as much as markets are about competition, this video brings into focus the complex, coordinated cooperation that is involved in creating even the simplest of consumer goods. Even more amazingly, this coordination takes place without any top-down control. In fact, trying to control it from on high would disrupt the spontaneous order that emerges from all the various market players responding to the information contained in price signals. The result would be more expensive, shoddier pencils.
If you haven’t yet, check out Tidwell’s video or give the original essay a read, and add a little shot of wonder to your day.